PJ's espresso is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of PJ's espresso is the stength of its color range, that breaks the space turning it into main protagonist.
The logo PJ's espresso Is executed in such a precise way that including it in any place will never result a problem.
PJ's espresso is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.