Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
Payless represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Payless is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Payless is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.