Excellent equilibrated logo blunt with thin line.
The logo No Frills Is executed in such a precise way that including it in any place will never result a problem.
No Frills is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of No Frills is the stength of its color range, that breaks the space turning it into main protagonist.