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The key to success of Konzeption II is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Konzeption II is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Konzeption II represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Konzeption II is a perfect sample of how a logo turns up to be a clear distinctive of its brand.