Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
Great-West Life represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Great-West Life is the stength of its color range, that breaks the space turning it into main protagonist.
Great-West Life is a perfect sample of how a logo turns up to be a clear distinctive of its brand.