It can be recognized by its great balance, exclusiveness and formal excellence.
FedEx Ground is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
FedEx Ground represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of FedEx Ground is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.