Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
Bristol-Myers-Squibb is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Bristol-Myers-Squibb is the stength of its color range, that breaks the space turning it into main protagonist.