It can be recognized by its great balance, exclusiveness and formal excellence.
The logo BP Amoco Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of BP Amoco is the stength of its color range, that breaks the space turning it into main protagonist.