The key to success of Zellers is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Zellers is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Zellers is a perfect sample of how a logo turns up to be a clear distinctive of its brand.