It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Biogen is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Biogen is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.