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Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Big Sur is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Big Sur is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Big Sur is the stength of its color range, that breaks the space turning it into main protagonist.
Big Sur represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.