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The logo Benson & Hedges Is executed in such a precise way that including it in any place will never result a problem.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Benson & Hedges is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
Benson & Hedges is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Benson & Hedges represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.