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The key to success of Axe is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Axe is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Axe Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.