The key to success of TAP - Air Portugal is the stength of its color range, that breaks the space turning it into main protagonist.
TAP - Air Portugal is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
TAP - Air Portugal is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
TAP - Air Portugal represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.