Arm and Hammer
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Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Arm and Hammer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Arm and Hammer Is executed in such a precise way that including it in any place will never result a problem.
Arm and Hammer is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of Arm and Hammer is the stength of its color range, that breaks the space turning it into main protagonist.