This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Sainsbury's Taste for Wine is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Sainsbury's Taste for Wine is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo Sainsbury's Taste for Wine Is executed in such a precise way that including it in any place will never result a problem.