It can be recognized by its great balance, exclusiveness and formal excellence.
Qantas (The Australian Airline) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Qantas (The Australian Airline) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.