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7up Drink is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo 7up Drink Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
7up Drink represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
7up Drink is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
The key to success of 7up Drink is the stength of its color range, that breaks the space turning it into main protagonist.