Excellent equilibrated logo blunt with thin line.
The key to success of 7up is the stength of its color range, that breaks the space turning it into main protagonist.
The logo 7up Is executed in such a precise way that including it in any place will never result a problem.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
It can be recognized by its great balance, exclusiveness and formal excellence.