7up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo 7up Is executed in such a precise way that including it in any place will never result a problem.
7up is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
7up represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.