Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
7up is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of 7up is the stength of its color range, that breaks the space turning it into main protagonist.
7up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.