This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Laurent-Perrier is the stength of its color range, that breaks the space turning it into main protagonist.
Laurent-Perrier is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Laurent-Perrier represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.