This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
JACK DANIEL'S Tennessee Whiskey is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
JACK DANIEL'S Tennessee Whiskey is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
JACK DANIEL'S Tennessee Whiskey represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.