This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo J Sainsbury plc Is executed in such a precise way that including it in any place will never result a problem.
J Sainsbury plc is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of J Sainsbury plc is the stength of its color range, that breaks the space turning it into main protagonist.