It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
P&O is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo P&O Is executed in such a precise way that including it in any place will never result a problem.
The key to success of P&O is the stength of its color range, that breaks the space turning it into main protagonist.