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IBM represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of IBM is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
IBM is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
The logo IBM Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
IBM is a perfect sample of how a logo turns up to be a clear distinctive of its brand.