Starwood Preferred Guest
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The key to success of Starwood Preferred Guest is the stength of its color range, that breaks the space turning it into main protagonist.
Starwood Preferred Guest is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Starwood Preferred Guest represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Starwood Preferred Guest is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.