This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of SMUP is the stength of its color range, that breaks the space turning it into main protagonist.
SMUP represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo SMUP Is executed in such a precise way that including it in any place will never result a problem.
SMUP is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.