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Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Shell represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Shell is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.